Nothing’s more conformist than capital.
The building in Ballard’s novel seems to be an example of Brutalist architecture, a style that emerged in the postwar era. Here are some examples:
A Tesco’s in Slovenia:
A prior blog post with links: https://analepsis.org/2017/02/20/brutalism-415/
An interview with Ben Wheatley in a British architecture magazine: https://www.dezeen.com/2016/03/25/high-rise-movie-not-a-criticism-of-post-war-architecture-interview-director-ben-wheatley/
This “apology” for Brutalism by Darren Bradley is useful: http://modernistarchitecture.blogspot.com/2013/07/an-apology-for-brutalism.html
For example: “Architects saw themselves as social engineers, shaping the way people lived.”
Who does this remind you of?