I think this story is fascinating. An art college in Lyon altered a photograph of a group of its students– making it appear that some of them were people of color– in order to appeal to prospective US students. I take this to be a consequence of living in a society where everything is monetizable, including racial and ethnic identity. Under neoliberalism an uncritical, opportunistic version of diversity easily becomes just another marketing technique.
First off, why does Luolo rate this but others don’t? Second, who among us doesn’t automatically think about the university as an institution of higher learning when they hear the phrase “interim associate vice president of strategic marketing?”
After the coup, Chile became the first neoliberal state. This clip comes from Patricio Guzman’s classic film, The Battle of Chile.
Nothing means anything anymore.
This is appalling but not unexpected. The Democratic party establishment, arrogant and out of touch, has learned nothing and has no intention of examining its flaws or mistakes.
If there were any doubts that students are interpellated as consumers at SFSU, a quick glance at the Campus Store website should dispel them. Even in this apparently trivial fashion, the institution of higher education functions to produce neoliberal subjects who conceive of themselves as market actors and their educations as enhancements of their “employability.”
Take 2 minutes to listen to Omar Aktouf:
I take it that when he mentions Socrates, Rimbaud, etc. he’s gesturing at an intellectual inheritance common to all of us extending beyond a purely western tradition.