Category Archives: Neoliberalism

Monetizable (415)

I think this story is fascinating. An art college in Lyon altered a photograph of a group of its students– making it appear that some of them were people of color– in order to appeal to prospective US students. I take this to be a consequence of living in a society where everything is monetizable, including racial and ethnic identity. Under neoliberalism an uncritical, opportunistic version of diversity easily becomes just another marketing technique.

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