Category Archives: Neoliberalism

Monetizable (415)

I think this story is fascinating. An art college in Lyon altered a photograph of a group of its students– making it appear that some of them were people of color– in order to appeal to prospective US students. I take this to be a consequence of living in a society where everything is monetizable, including racial and ethnic identity. Under neoliberalism an uncritical, opportunistic version of diversity easily becomes just another marketing technique.

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Employability (415)

If there were any doubts that students are interpellated as consumers at SFSU, a quick glance at the  Campus Store website should dispel them. Even in this apparently trivial fashion, the institution of higher education functions to produce neoliberal subjects who conceive of themselves as market actors and their educations as enhancements of their “employability.”

Take 2 minutes to listen to Omar Aktouf:

I take it that when he mentions Socrates, Rimbaud, etc. he’s gesturing at an intellectual inheritance common to all of us extending beyond a purely western tradition.