pp. 5-7: Shell and Goux on money. Its immateriality, its connection to a more general phenomenon of “the progressive detachment of signs from referents and a growing autonomy and determining power of signification” (6).
[What is a sign? Long answer: http://visual-memory.co.uk/daniel/Documents/S4B/sem02.html ]
“[I]deology as undialectical thought: that is to say, thought that seeks to reduce a mutually definitive binary opposition to one of its poles” (7).
By the end of this book I want you to have a firm grasp of dialectics. Whenever you see some variation of that term in your reading, pay attention.
p.10: “My main argument in this book…”
p. 12: quotes by Frank and Klein. Note, in reference to today’s remarks on “windowdressing,” Hawkes’s remark (“the construction of cool involves the assimilation of racial difference through symbolic multiculturalism”) and Klein’s statement about the history of cool.
p. 13: quote from the Manifesto. Last clause of the last sentence: Are we? Is that what we’re doing?
Also, note the last lines on that page: the clash between capital and labor is happening INside each of us.
p. 14: “To understand that capital is objectified labour, that it stands in logical contradiction to human subjective activity, to life itself, is accurately to comprehend the dilemma of our epoch. There are, naturally, many powerful and determined modes of thought that seek to obscure this comprehension. The name we give to such modes of thought is ‘ideology’…”.