Daily Archives: October 22, 2015

Practical Fetishism (HUM415)

In Ideology, Hawkes postulates the autonomy of representation as the cause and symptom of “spontaneous” false consciousness. A belief in the material efficacy of symbols, he argues, disorders the order of things. People come to believe, for example, that money– the representation of abstract human labor– is intrinsically valuable. In doing so they mistake the sign of a thing for the thing-in-itself, as if money is value.

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