“Personal branding can be dismissed as a negative thing, due to all the corporate jargon surrounding it,” says Gannon. “But having your own personal brand is the way the world is going. Internet profiles have meant we’re all building online personas; you are selling yourself as a brand every day, even if you’re not aware of it through your cover photo, your opinions, your photos, your friends, your Instagram feed.”

http://www.theguardian.com/technology/2015/sep/26/kardashians-digital-apps-youtube-online-presence

Look it over and we can gossip about it Tuesday.