Common Sense 2 (HUM303/HUM415/HUM425/HUM470)

“It is precisely its ‘spontaneous’ quality, its transparency, its ‘naturalness,’ its refusal to be made to examine the premises on which it is founded, its resistance to change and to correction, its effect of instant recognition, and the closed circle in which it moves which makes common sense, at one and the same time, ‘spontaneous,’ ideological and unconscious. You cannot learn, through common sense, how things are: you can only discover where they fit into the existing scheme of things. In this way, its very taken-for-grantedness is what establishes it as a medium in which its own premises and presuppositions are being rendered invisible by its apparent transparency.”

— Stuart Hall, “Culture, the Media, and the ‘Ideological Effect'” (pdf)

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