Notes on Appadurai’s “Disjuncture and Difference”
cultural homogenization or cultural heterogenization?
under the rubric of homogenization, a tendency to think in terms either of Americanization or “commoditization”
such a view, global culture as a one-way flow impinging on the local, neglects the fact that imported culture “indigenize[s] one way or another”
it also overlooks regional tensions: for example, “for the people of Irian Jaya, Indonesianization may be more worrisome than Americanization”
nevertheless, “for polities of smaller scale, there is always a fear of cultural absorption by polities of larger scale, esp. those that are near by”